PRECIOUS STONES
Creation of visual identity for a mineralocosmetic brand made of natural products, focused on all kinds of public in spite of its good quality. Its identity had to be neat, simple and with a modern touch.
The final logo maintains the values of elegance and luxury the brand wants to transmit, combining it with a certain youthful air, bringing the brand closer to all audiences. The icon of the sparkle is intended to refer to the name of the brand itself, to what the precious stones shine, what the brand itself shines, and how the person who uses it will shine.
LAGOM
Creation of visual identity for Lagom, men's clothing brand. Lagom is a Swedish word, which gives the secret of happiness, and means: "Neither too little or too much: in the right measure". This way of thinking makes Swedish fashion, like the brand, versatile, simple, comfortable and very combinable, something that also has a positive impact on sustainability.
The creation of the logo was inspired by the concepts and values that surround the brand and the meaning of the word Lagom. Different, casual, daring, natural... The logo consists of a logotype and an isotype, which is a "natural and careless" sun, this is not perfect at all and aims to highlight brand values such as natural or different and, in turn, referring to the origins of the brand, a more beach style, casual and daring.
TESYR
Brand creation and visual identity for the Research Group in Sustainable and Renewable Electrical Technologies, TESYR in order to serve as a boost and make them known. The aim was to create a clean, simple and clear brand that could represent the values of the group and help it to position itself within the sector.
Thus, I SEE defined the identity of the research group, seeking to convey their values, their work, and where they want to go, so it was decided to use clear, simple shapes, as well as colors that allow easy identification of the sector to which they are dedicated. We could say that the three symbols that define the brand, as well as the gradient of its two main colors, transmit transparency and the common goal for a sustainable world.
